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Episod 31
01:27:35

Wealth Whispers, New Money Screams with Mike Schilling & Josh Reynolds | Episode 31

In Episode 31, hosts Tom and Wes discuss the California hemp ban, pre-roll issues, and interview Joshua Reynolds of We Can Capital.
EPISODE SUMMARY

Short Summary

In this educational episode of the Legacies Podcast, hosts Tom Ritchie and Wesley Bowles discuss the CannExec Summit, pre-roll packaging defects, Simply Bare’s organic Harlequin 1:1 pre-rolls, and the design patent acquired by Dave for Happle. They review wpit (Whomp It) glass performance videos showing highly resilient borosilicate bongs, and celebrate the dry flower category winners at the Grow Up conference (including Golden Goat by Origine Nature and Frosted Fruit Cake by Royal Harvest). The hosts welcome Joshua Reynolds, co-founder and CEO of We Can Capital, alongside partner Mike Schilling of Community Savings Credit Union. Joshua details the operations of We Can Capital, explaining how they provide compliant, transparent invoice factoring and working capital to licensed producers, resolving cash flow constraints with same-day payments on provincial purchase orders.

FULL TRANSCRIPT

What’s Coming Up? (00:00)

Tom Ritchie Says: Hey, what’s going on, everyone? Check out what’s coming up this week on Legacies.

Josh Reynolds Says: Wealth whispers; new money screams. The most successful cannabis operators I’ve worked with are very quiet—they keep their heads down, produce incredible products, and execute consistently.

Tom Ritchie Says: Electric Dave is hand-blowing Happles right in the studio—glassblowing is an art form!

Busy Week Recap & Special Shoutouts (00:43)

Tom Ritchie Says: Welcome to Legacies! I’m your host, Tom Ritchie, joined by my partner, Wesley Bowles. Wes, good morning, sir! How are you?

Wesley Bowles Says: Good morning! Doing great—it’s been an incredibly busy week in the studio.

Tom Ritchie Says: First, let’s remind everyone that Legacies is powered by Breadstack. Retailers, it’s time to upgrade your e-commerce and local SEO. Breadstack levels the playing field for independent operators across Canada.

Tom Ritchie Says: Yesterday we recorded a special feature episode with Mike Downie, director of No Dress Rehearsal—the definitive documentary celebrating The Tragically Hip and the late, great Gord Downie. Watch out for that upcoming drop!

CANEXEC Summit & Executive Discourse (02:42)

Tom Ritchie Says: The CANEXEC Summit is kicking off tomorrow in Toronto. Mike Elkin is organizing an executive dinner tonight, followed by two full days of high-level panels.

Wesley Bowles Says: I’m excited that CANEXEC is focused on candid roundtable discussions rather than sponsored pitch decks. It’s a true executive room focused on commercial viability and unit economics.

Pre-Roll Quality Issues & The Power of Responsive Customer Support (05:37)

Tom Ritchie Says: Wes sent me a photo earlier this week of a major packaging fail on a pack of 1:1 pre-rolls he bought.

Wesley Bowles Says: I opened the pack and the twists were crushed—one pre-roll wasn’t even sealed, and loose flower had spilled everywhere inside the tin. I reached out directly to the brand’s customer support.

Wesley Bowles Says: Within 24 hours, their team followed up with a personal, empathetic response acknowledging the packaging defect. When consumers reach out, they aren’t just looking for free replacement product—they want genuine acknowledgement that their feedback matters.

Tom Ritchie Says: Responsive customer service protects brand equity. If an upset customer gets ignored on Instagram or email, they take their frustration to Reddit or Twitter. Acknowledge your consumers and make it right.

Simply Bare Organic: In Search of the Perfect 1:1 Flower (10:13)

Tom Ritchie Says: Following our conversation with Dr. Ira Price about balanced cannabinoid profiles, I picked up a 5-pack of Simply Bare Organic’s BC Organic Harlequin (1:1 THC:CBD).

Tom Ritchie Says: The terpene profile and flavor are phenomenal, and the high delivers absolute mental clarity. If anyone in our audience knows of exceptional craft 1:1 or 4:1 balanced flower on the market, drop your recommendations in the comments!

Electric Dave’s Happles & Studio Glass Innovations (12:19)

Tom Ritchie Says: Shoutout to Electric Dave (@electric_dave), creator of the famous Happles hash pipe! Dave is securing design patents for his signature hand-blown studio pieces.

Wesley Bowles Says: The Happles are incredible for traditional hash consumption. It’s great to see an independent Canadian glass artist protecting their original designs.

Indestructible Glassware: The Whomp It Bong Test (15:14)

Tom Ritchie Says: Have you seen the viral videos from Whomp It Glass? They manufacture bongs out of shock-resistant borosilicate glass that survive being driven over by trucks and smashed against concrete!

Wesley Bowles Says: It looks like a literal indestructible blunt-force tool. For anyone prone to breaking glass, that engineering is impressive.

Grow Up Cannabis Championship: 2024 Flower Category Winners (17:35)

Tom Ritchie Says: The 2024 Grow Up Conference took place this week, and the results from the Canadian Cannabis Championship dried flower category are officially in:

Tom Ritchie Says: 1st Place: Origine Nature – Golden Goat (Huge congratulations to Alex and the team in Quebec!).

Tom Ritchie Says: 2nd Place: Mauve Bijoux – Ripped Off Runtz.

Tom Ritchie Says: 3rd Place: Royal Harvest – Frosted Fruitcake (Cultivated by our brother Kevin Varner!).

Tom Ritchie Says: Knowing the palate of judges like Kirk Tousaw and Remo, the competition was razor-tight. Huge respect to all craft cultivators setting the benchmark across Canada.

Introducing Josh Reynolds (We Can Capital) & Mike Schilling (Community Savings) (20:49)

Tom Ritchie Says: Today we are diving into a crucial topic that has crippled licensed producers: working capital, access to commercial liquidity, and cannabis banking. We welcome Joshua Reynolds of We Can Capital and Mike Schilling, President & CEO of Community Savings Credit Union!

The Kismet Meeting: Aligning Ethical Capital with Cannabis Banking (23:09)

Tom Ritchie Says: Welcome to Legacies, gentlemen! How did this partnership between We Can Capital and Community Savings come together?

Josh Reynolds Says: It was pure kismet. A mutual friend who runs a major BC licensed producer invited us to dinner in Vancouver. Mike introduced himself as the President & CEO of Community Savings, the primary credit union banking cannabis in British Columbia.

Josh Reynolds Says: I had spent years structuring asset-based working capital programs for LPs. When we met for a follow-up dinner, both of us were internally worried the other wanted to charge predatory private lending rates. Once we realized our ethical standards were identical—offering fair, transparent liquidity to help operators thrive—we built this program.

Mike Schilling Says: We aren’t here to pick the pockets of hard-working operators. We’re here to build long-term financial infrastructure for a pioneering industry.

Community Savings: The Credit Union Mission & Stepping Up in 2018 (29:00)

Tom Ritchie Says: Why did Community Savings decide to bank cannabis when the Big 5 Canadian banks refused?

Mike Schilling Says: Community Savings was founded in 1944 to serve working-class communities excluded by traditional financial institutions. In 2018, our board made a principled decision: cannabis was now legal, and compliant business owners risking their life savings deserved access to fair banking.

Mike Schilling Says: When legalization took effect, the Big 5 banks turned operators away at the door. We stepped in. Today, Community Savings is the largest banker of legal cannabis businesses in British Columbia, providing operating accounts, commercial mortgages, and business credit cards.

The Mechanics of Accounts Receivable Factoring in Cannabis (33:26)

Tom Ritchie Says: How does the invoice factoring facility work for licensed producers?

Josh Reynolds Says: Cannabis is subject to intense federal and provincial compliance oversight—meaning commercial risk is far more quantifiable than in unregulated sectors. However, licensed producers face brutal cash flow constraints because provincial distributors (BC LDB, OCS, AGLC) take 45 to 60+ days to remit payment on purchase orders.

Josh Reynolds Says: With accounts receivable factoring, Community Savings and We Can Capital purchase the LP’s verified provincial invoice upfront. The credit risk is backed by provincial crown corporations that always pay their bills.

Same-Day Liquidity: From 90-Day Terms to 45-Minute Funding (36:00)

Josh Reynolds Says: Our fastest invoice funding on record was completed in 45 minutes, with standard funding dispatched the exact same day! When operators receive immediate cash, they can purchase nutrients, pay cultivation teams on time, and negotiate 5% early-payment discounts with packaging suppliers.

Expanding Out East: Taking We Can Capital & Community Savings to Ontario (37:55)

Tom Ritchie Says: What are your expansion timelines beyond British Columbia?

Josh Reynolds Says: We are actively working with partner credit unions in Ontario to roll out our factoring and commercial liquidity solutions out east within the next 3 to 6 months, followed by a full national rollout before the end of next year.

Credit Union Ethos: Member Accountability vs. Shareholder Extraction (40:36)

Tom Ritchie Says: What distinguishes credit union governance from traditional commercial banks?

Mike Schilling Says: Big commercial banks are owned by external shareholders—their mandate is to extract revenue from customers to pay dividends. In a credit union, our customers are our member-owners. We aren’t incentivized to extract punitive fees because our mandate is the economic health of our membership.

Mike Schilling Says: We worked closely with the BC Financial Services Authority (BCFSA) to establish compliant underwriting standards for retailers, micro-cultivators, and standard processors. Today, we guarantee business credit cards and provide millions in commercial real estate financing to operators across BC.

The Fifth ‘C’ of Banking: Character & The Relentless Legacy Spirit (51:07)

Tom Ritchie Says: In traditional lending, underwriters analyze the ‘Five Cs of Credit.’ How do you evaluate cannabis operators?

Mike Schilling Says: Underwriters look at Capital, Capacity, Collateral, and Conditions—but the most important ‘C’ is Character. Cannabis operators have endured an uphill battle against punitive excise taxes and shifting regulations. People who transitioned from legacy cultivation possess unmatched resilience and passion; they simply refuse to quit.

Wealth Whispers: Why the Most Successful Operators Keep Their Heads Down (52:03)

Josh Reynolds Says: There’s an old financial adage: wealth whispers; new money screams. The most sustainable cannabis companies in Canada aren’t complaining on social media—they keep their heads down, control production costs, maintain spotless compliance, and fulfill purchase orders consistently.

Unlocking Growth: How Liquidity Enables LPs to Double Output (54:08)

Mike Schilling Says: Many businesses fail not because their product is bad, but because they experience rapid hockey-stick growth without the working capital to fulfill rising demand. One of our BC member LPs doubled and tripled their revenue output because our factoring facility allowed them to fulfill every provincial SKU re-order on time.

Bridging the Legacy Market into Legal Compliance (58:08)

Mike Schilling Says: I grew up in the UK where legacy cannabis was often mixed with tobacco. When I moved to BC, I discovered world-renowned genetic heritage and artisanal craft traditions. If legal regulations and financial barriers prevent legacy growers from transitioning, that unique agricultural heritage is lost forever.

Mike Schilling Says: By creating fair banking products, we make legalization financially viable for craft growers so they can bring iconic heritage cultivars into the regulated market.

CRA Realities & Navigating Excise Tax Arrears (1:06:00)

Tom Ritchie Says: Many licensed producers struggle with excise tax arrears. How does We Can Capital handle that during underwriting?

Josh Reynolds Says: If an LP’s excise arrears are below 10% of annual revenue, that debt is manageable. The CRA does not want to force viable businesses into bankruptcy—they want transparent communication and structured payment plans.

Josh Reynolds Says: When an LP secures our liquidity program, they can demonstrate reliable cash flow to the CRA and restore multi-year excise license renewals.

Client Spotlights: Woody Nelson & Tri-Cann (1:18:32)

Mike Schilling Says: We are proud to partner with exceptional BC operators like Woody Nelson in Nelson, BC. Their team combines authentic craft culture with operational excellence, and our financing supported their rapid scale.

Josh Reynolds Says: Another phenomenal client is Tri-Cann led by Dana, a designated CPA who runs a disciplined, highly efficient processing operation. Partnering with dedicated, passionate operators makes this work incredibly rewarding.

Tom Ritchie Says: To learn more, visit wecancapital.com or connect directly with Josh Reynolds on LinkedIn!

Wrap Up & TICAL Reschedule (1:22:49)

Tom Ritchie Says: A quick programming update for our audience: our scheduled segment with TICAL Official had to be postponed due to Method Man’s Wu-Tang Clan residency schedule in Las Vegas. We will have the TICAL team on for a dedicated episode soon!

Wesley Bowles Says: This deep dive into cannabis finance, liquidity factoring, and credit union support with Mike Schilling and Josh Reynolds was essential listening for any commercial operator in Canada.

Tom Ritchie Says: A huge thank you to Breadstack for powering Legacies. Check out their e-commerce tools below, and we’ll see you next week!

NOTABLE QUOTES
“We wanted it to be affordable, we wanted it to be extremely fast… our fastest funding is about 45 minutes.” Joshua Reynolds — On We Can Capital’s invoice factoring speed.

Jump to 01:28

“Wealth whispers, new money screams… most of the really successful cannabis companies that I’ve come across are very quiet.” Tom Ritchie — On branding and market positioning.

Jump to 04:12

“If a consumer takes the time to reach out, they are frustrated… the first place they go after not receiving a response is Reddit.” Wes Bowles — On customer retention and online complaints.

Jump to 03:35

KEY TAKEAWAYS

✔Invoice factoring speed: Joshua Reynolds outlines how We Can Capital processes and funds outstanding government invoices on the same day, with funding completed in as little as 45 minutes.
✔Strategic banking partnership: The collaboration between We Can Capital and Community Savings Credit Union (led by CEO Mike Schilling) provides the necessary liquidity and banking infrastructure to support LPs.
✔Customer operations strategy: Wes Bowles analyzes customer retention, warning that ignoring buyer complaints directly leads to public brand damage on platforms like Reddit.
✔Industrial glass testing: The hosts review wpit (Whomp It) glass videos, exploring claims of highly resilient, break-resistant borosilicate glass products for consumers.
✔Grow Up winners: Discussion of the dry flower winners at the Grow Up conference, highlighting Golden Goat by Origine Nature and Frosted Fruit Cake by Royal Harvest.
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